£1m South West promotion

A £1 million regional promotional campaign for the South West launches in
early February and is aimed at attracting visitors from London and the
South East, Midlands and Birmingham to the South West.
The campaign is being funded by the South West RDA together with various
regionally based public and private partners. The campaign aims to attract
additional visitors out of the main summer holiday season with part of this
campaign to look at  the new look regional tourism website,
www.visitsouthwest.co.uk.